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TMG Mart — Transforming Retail for Malaysia’s Future

Introduction: Affordable, Quality Shopping for All

Established in 1986 under the Tunas Manja Group (TMG), TMG Mart has grown from a single store in Kuantan, Pahang, to a well-known retail chain with 42 branches across Malaysia. Renowned for offering fresh produce and daily essentials at value-for-money prices, TMG Mart is a trusted shopping destination for Malaysians. Now, with ambitious plans to expand to 200 branches by 2025, TMG Mart is embracing digital transformation and targeting a younger demographic. Partnering with Horvy Supercharge, the brand is modernizing its approach, driving growth both offline and online.

Challenges

Adapting to a Changing Retail Landscape

TMG Mart faced several challenges as it sought to evolve its traditional retail model:

  • Modernizing Operations: Transitioning from a traditional retail approach to a modern, digitally enabled one.
  • Attracting Younger Consumers: Engaging Millennials and Gen Z, who prioritize convenience, digital access, and brand innovation.
  • Enhancing Competitiveness: Adjusting pricing and promotional strategies to stand out in an increasingly competitive market.

Our Approach

Transforming TMG Mart’s Brand and Strategy

To address these challenges, we developed a comprehensive strategy focused on digital transformation, market engagement, and modern branding.

1. Embracing Digital Transformation

We guided TMG Mart in leveraging technology to modernize its operations and engage customers:

  • Online Shopping Channels: Launching and promoting user-friendly e-commerce platforms to complement physical stores.
  • Digital Loyalty Program: Introducing a rewards system accessible via a mobile app, encouraging repeat purchases and customer retention.
  • Data-Driven Insights: Using analytics to tailor promotions and product offerings based on consumer behavior.

2. Revamping Branding to Attract Younger Consumers

We repositioned TMG Mart to appeal to a younger demographic while maintaining its trusted identity:

  • Fresh Visuals: Modernizing the brand’s look with vibrant graphics, engaging social media content, and updated in-store signage.
  • Community-Focused Content: Sharing stories about local farmers and suppliers, highlighting the brand’s commitment to quality and sustainability.
  • Interactive Campaigns: Polls, giveaways, and challenges that encouraged younger audiences to engage with the brand on social media.

3. Adjusting Pricing and Promotions for Competitiveness

We refined TMG Mart’s pricing and promotional strategies to enhance value perception:

  • Targeted Discounts: Offering promotions on essential items during peak shopping seasons to attract budget-conscious shoppers.
  • Thematic Campaigns: Running weekly campaigns like “Fresh Picks of the Week” and “TMG Value Days” to keep customers engaged and returning.
  • Bundle Deals: Encouraging bulk purchases with combo deals on daily essentials.

4. Expanding Social Media Presence

We increased TMG Mart’s visibility across digital platforms:

  • Educational Content: Sharing tips on maximizing savings, meal prepping with fresh produce, and exclusive offers.
  • Video Highlights: Short, engaging clips of in-store activities, product showcases, and community outreach events.
  • Influencer Collaborations: Partnering with relatable micro-influencers to promote TMG Mart’s affordability and quality.

Results

Accelerating TMG Mart’s Growth and Modernization

Our partnership with TMG Mart has delivered measurable results, driving their transformation and growth:

  1. Digital Engagement: A 300% increase in social media followers and engagement, with younger demographics making up the majority of new followers.
  2. Online Sales Growth: A 50% increase in e-commerce transactions within the first six months of launching online shopping platforms.
  3. Foot Traffic Boost: A 20% increase in in-store visits during promotional campaigns, driven by social media and targeted advertisements.
  4. Revenue Growth: A 35% rise in overall sales, fueled by revised pricing strategies and successful bundle promotions.

Looking Ahead

Pioneering the Future of Retail

With its focus on digital transformation and customer-centric strategies, TMG Mart is poised to redefine value-based shopping in Malaysia. As Horvy Supercharge continues to support their journey, TMG Mart is well on its way to achieving its goal of 200 branches by 2025, offering quality, affordability, and convenience to Malaysians nationwide.