淥鼎記

Grand Ding House — A Culinary Duality of Dim Sum and Hotpot

Introduction: From Morning Dim Sum to Nighttime Hotpot

Grand Ding House has redefined dining experiences in Hong Kong by offering a unique dual-concept service. In the mornings, it serves freshly made dim sum, capturing the essence of traditional Cantonese breakfasts. By evening, the venue transforms into a lively hotpot destination, perfect for gatherings. This seamless blend of culinary offerings makes Grand Ding House a standout in Hong Kong’s food scene. With Horvy Supercharge’s expertise, the brand has strengthened its presence, attracting food lovers from all walks of life.

Challenges

Standing Out with a Dual Offering

Operating two vastly different dining concepts comes with its challenges:

Maintaining Consistent Quality: Ensuring that both the dim sum and hotpot experiences meet high standards.
Reaching Diverse Audiences: Attracting dim sum lovers in the morning and hotpot enthusiasts at night.
Creating Awareness: Promoting the dual identity effectively across social and digital platforms.

Our Approach

Elevating Both Ends of the Culinary Spectrum

We worked closely with Grand Ding House to craft a strategy that highlighted the strengths of its unique offering. Here’s how we approached it:

Celebrating Freshness and Tradition

For the dim sum menu, we emphasized:

Authenticity: Showcasing the handmade process of dim sum, emphasizing that all dishes are prepared fresh daily.
Signature Items: Highlighting unique creations like the ‘荔枝百花球’ (Lychee Lobster Ball), which resembles a lychee but is filled with lobster meat, in both visuals and promotions.

For the hotpot menu, we focused on:

Plentiful Options: Promoting the wide variety of hotpot bases and ingredients, catering to different tastes.
Affordability and Abundance: Stressing the value of the all-you-can-eat hotpot experience.

Dynamic Social Media Campaigns

To bridge the gap between the morning and evening concepts, we launched tailored campaigns:

Dim Sum Stories: Morning-focused posts featuring behind-the-scenes videos of dim sum preparation and stories about traditional Cantonese breakfasts.
Hotpot Nights: Evening promotions with engaging visuals of bubbling hotpots and vibrant group gatherings.
Localized Captions: Bilingual posts in Cantonese and English to resonate with Hong Kong locals and expats.

Special Promotions

We introduced offers to encourage visits at both times of the day:

Dim Sum Discounts: Early bird specials for morning dim sum lovers.
Hotpot Combos: Evening promotions like free platters with certain soup bases or discounts for larger groups.

Leveraging Influencers and Food Bloggers

To spread the word, we invited food influencers to experience both concepts:

Dim Sum Tastings: Morning sessions showcasing the artistry behind the handmade dishes.
Hotpot Feasts: Evening gatherings with influencers capturing the lively hotpot ambiance.

Seasonal Campaigns

We tied promotions to festive occasions:

Lunar New Year: Exclusive dim sum creations and premium hotpot sets.
Mid-Autumn Festival: Special dim sum platters and mooncake-inspired desserts.

Results

A Feast for All Times of the Day

Our collaborative efforts have elevated Grand Ding House’s reputation as a must-visit dining destination. Key achievements include:

Increased Foot Traffic: A 50% increase in morning dim sum customers and a 70% rise in evening hotpot diners.
Social Media Growth: A 300% increase in engagement on Facebook posts, with many users sharing their dining experiences.
Customer Retention: High satisfaction levels among regular diners who praised the quality and variety of both the dim sum and hotpot offerings.

Looking Ahead

Expanding the Dual Dining Concept

Grand Ding House continues to delight diners with its day-to-night culinary offerings. With Horvy Supercharge’s ongoing support, the brand is set to strengthen its position as a top dining spot in Hong Kong, offering memorable experiences for every meal.