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Jipinhe Scones — From One Kiosk to 15 Stores and Counting

Introduction: A Unique Blend of Crispy Scones and Authentic Noodles

Jipinhe Scones Malaysia brings a fresh twist to the food scene, combining the indulgence of crispy scones with the comforting flavors of authentic Chinese noodles. Starting with just one kiosk, the brand has grown to 15 locations, offering customers a distinctive culinary experience. Partnering with Horvy Supercharge from the very beginning, Jipinhe Scones has achieved remarkable growth, fueled by strategic social media marketing and a clear vision for expansion.

Challenges

Building Momentum for a New Brand

As a new player in F&B market, Jipinhe faced significant challenges:

  • Market Awareness: Educating customers about their unique concept of pairing crispy scones with Chinese noodles.
  • Standing Out in F&B: Competing in a market filled with well-established food chains required a strong, memorable brand identity.
  • Sustaining Growth: Expanding from one kiosk to multiple locations while maintaining consistent quality and customer loyalty.

Our Approach

Turning a Small Kiosk into a National Favorite

To help Jipinhe Scones scale effectively, we developed a marketing strategy that focused on brand awareness, customer engagement, and driving foot traffic.

1. Establishing a Strong Brand Identity

We crafted a consistent and memorable identity to resonate with customers:

  • Highlighting the Unique Menu: Posts showcasing the crispy, golden scones and steaming bowls of noodles, emphasizing their appeal as comfort food with a twist.
  • Cultural Connection: Positioning the noodles as an authentic Chinese culinary experience, while the scones added a modern, snackable edge.
  • Visual Consistency: Developing a vibrant and visually appealing aesthetic for social media content to build instant brand recognition.

2. Building Awareness Through Social Media

We used strategic campaigns to amplify Jipinhe’s presence:

  • New Store Announcements: Creative launch campaigns for each new location, leveraging countdowns and exclusive opening day promotions.
  • Engaging Content: Short videos, customer testimonials, and behind-the-scenes content to showcase the brand’s personality and values.
  • Interactive Posts: Polls, quizzes, and giveaways to encourage customer participation and foster a sense of community.

3. Driving Traffic with Promotions

To draw customers to the kiosks and sustain momentum, we implemented:

  • Limited-Time Offers: Discounts on combos like scones with noodles or beverages, encouraging repeat visits.
  • Festive Campaigns: Themed promotions during holidays to attract more foot traffic and create seasonal buzz.
  • Loyalty Programs: Incentivizing regular customers with rewards and discounts for frequent purchases.

4. Leveraging Growth Stories

We celebrated milestones to build credibility and attract more customers:

  • Milestone Posts: Sharing the journey from one kiosk to 15 stores, thanking loyal customers for their support.
  • Franchise Expansion Stories: Highlighting the brand’s rapid growth to attract interest from potential franchisees.
  • Collaborations: Partnering with other local brands or influencers to amplify reach and visibility.

Results

Transforming a Startup into a Recognizable Brand

Our partnership with Jipinhe Scones has delivered impressive results:

  1. Rapid Store Expansion: Grew from 1 kiosk to 15 stores in under two years.
  2. Social Media Growth: Achieved a 300% increase in followers, with consistent engagement on new store announcements and promotional posts.
  3. Increased Customer Loyalty: Over 60% of returning customers, driven by engaging content and loyalty programs.
  4. Higher Foot Traffic: Successfully generated long queues during new store openings through effective promotional campaigns.

Looking Ahead

Scaling to Greater Heights

Jipinhe Scones has established itself as a dynamic and innovative player in Malaysia’s F&B industry. With Horvy Supercharge continuing to drive their social media marketing, the brand is well-positioned to expand further, delighting even more customers with their unique blend of crispy scones and authentic noodles.